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Headshots The Internet has a variety of articles on how to improve your social media profiles. Many of the articles deals with getting the right profile images on social media. Headshots are very important and you should take it very serious. Using a professional photographer to capture your images is the first step.

Get A Professional Headshot

First of all, have an actual photo. No one will take you seriously if you have the default silhouette. Hire a professional to take your shot. They will get the lighting right, coach you to a good expression and maybe even have a makeup artist in tow. If you want to be perceived as a professional, you have to act like one. People can tell if you snapped a selfie or cropped yourself out of a group shot. Whose hand is that on your shoulder and why is it in your photo?

Choose the Right Mood and Expression for Your Audience

Think about your audience. Are you looking for a new job? Are you seeking credibility with potential customers? Are you trying to put customers at ease by letting them know what a nice person you are? I always recommend a gentle smile or the smile-with-your-eyes. Don’t look too corny or too serious, unless your audience needs to see that. Here are some instructions for choosing the right mood in your photo.

Dress Appropriately for Your Industry

Hawaiian shirts are great for the politician from Maui. Suits and ties are great for many in the financial industry. What do people in your industry wear? If you are worried, err on the side of dressing up a little. It never hurts to have clean, new garments. Remember to look like yourself, but maybe yourself on your best day.

Make Sure Background is Not Distracting

Get the background as neutral as possible. I prefer a black or white background for the photo. Other colors can work too. Make sure there is contrast to separate you from the background. Avoid busy backgrounds like words, complex geometric shapes or lines running through your head. Solid white or grey are hardly ever a problem when your face is well lit.


Have a Photo That Looks Like You

Every time I get ready for a meeting, I check out the person I’m meeting on LinkedIn first, especially if we are meeting for the first time at lunch or a coffee house. If the photo is not what they look like now, I wonder about their credibility and self-confidence. Is your profile photo more than two years old? Has your hairstyle changed drastically? Do you wear glasses, but not have them on in your profile photo? If so, it is time for a new headshot.

Now that you know how to do it, update that LinkedIn profile photo. If you currently do not have a profile photo, put on the photo that most closely adheres to these suggestions. Then, find a good photographer and get a professional headshot scheduled as soon as you can.

The owner of this content is Linkedin.

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